Post by account_disabled on Mar 11, 2024 0:05:18 GMT -5
– are optimized for SEO. Don’t be afraid to take things a step further and embed your videos into your blog posts and standalone web pages, as well. It’s excellent for improving your dwell times and bounce rates. 11. Develop Your Topical Authority more from the websites they turn to for help than simple information. They want answers from seasoned experts who genuinely know their stuff when it comes to their niche of choice.
That’s where topical authority comes in. Resist the urge to try to cover every possible C Level Executive List topic under the sun. Instead, decide on a couple you’d like to focus on and start building topic clusters to match. Not only will you find it easier to win the trust of your visitors, but Google will love your site from an SEO standpoint. 12. Add Experience to Your “E-A-T” Checklist Most marketers know about Google E-A-T by now, and with good reason.
E-A-T has been Google’s going reminder to create content reflective of expertise, authority, and trust, respectively. But in 2023, there’s a new “E” to add to the mix – experience. In December of last year, a new algorithm update officially made a creator’s experience a ranking factor, so any content you create in 2023 should leverage yours to the fullest. And if you don’t have firsthand experience, consider reinforcing your ideas with information and insight from other trusted authorities who do.
That’s where topical authority comes in. Resist the urge to try to cover every possible C Level Executive List topic under the sun. Instead, decide on a couple you’d like to focus on and start building topic clusters to match. Not only will you find it easier to win the trust of your visitors, but Google will love your site from an SEO standpoint. 12. Add Experience to Your “E-A-T” Checklist Most marketers know about Google E-A-T by now, and with good reason.
E-A-T has been Google’s going reminder to create content reflective of expertise, authority, and trust, respectively. But in 2023, there’s a new “E” to add to the mix – experience. In December of last year, a new algorithm update officially made a creator’s experience a ranking factor, so any content you create in 2023 should leverage yours to the fullest. And if you don’t have firsthand experience, consider reinforcing your ideas with information and insight from other trusted authorities who do.